It tells the server what type of ad to be displayed based on targeting criteria.
#Vpaid html5 player code#
A set of standardized code (based on VAST guidelines) that is placed on publisher’s site or in-app that communicates with the ad server. Read: How does video ad serving work VAST Ad Tag Based on ad requests coming from VAST tag, the video ad server will return the creatives criteria like what to serve, how the video is to be played, and what metrics to be tracked. Advertising server that is used by advertisers to host and serve their video ads, and count their impressions. Players that are embedded on publisher’s website or in mobile apps, and used to display ads and videos. Designed to facilitate and standardize the communication between video players and video ad server. Provides a generic framework for embedding in-stream video ads. A specification developed by the IAB for serving video ads. Thanks to the Interactive Advertising Bureau (IAB), there is clear guidelines and framework you can get your rich media vendor to follow through. The world of digital advertising is an alphabet soup of ad tech jargon. So what exactly are these VAST & VPAID and how does it work for interactive video advertising? If you want to optimize your video ads reach and view engagement, standard-based advertising should be part of your ad planning. Have 4 times higher interaction rate compared to non-interactive video ads. Also, many advertisers and marketers have joined the bandwagon, with more expecting to adopt video marketing soon.Īnd on top of normal video ads, it’s reported that interactive video ads drive more brand awareness & engagement.īriefly, interactive video ads compared to non-interactive video ads: For the past few years, video consumption is ascending quickly. It is palpable that video is an effective mobile advertising medium. If you want to run video ads, it is important for you to understand the basics. What is a VAST ad or VAST tag? What is the difference between VAST and VPAID? And how it affects your ad operations? We’ve all heard of VAST ad and VPAID, and how important adopting these standards are. 71 % customers agree that watching video content produced by businesses leaves them with a positive impression of the company. 
58 % of the customers have reported that video ads helped to reinforce their trust in the brand.Studies have shown that video ads are the most effective medium of advertising when compared to other forms.
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